Smarttwords is the leading application for businesses that need to identify the key words and phrases that their target audience is using to search the internet.
How does it work?
Using a powerful AI engine, Smarttwords starts by asking a series of questions in order to build a complete profile of the business and its target audience.
Smarttwords then reaches out to known search engines and keyword data and matches and ranks keywords and phrases that are relevant to, and being used by, the target audience of that business.
The right words at the right time
What is it replacing?
To conduct this exercise manually with similarly high levels of accuracy should typically take between 6 to 8 ‘man-hours’. This can be expensive, particularly in a multi-product or multi-target business. The targeting process needs to be done individually for every product and part of the identified audience.
For example; a business selling multiple products to different demographic targets (age, sex, location, seasonal etc) should spend considerable time each month conducting the target and key-word analysis before buying any ‘pay- per-click’ ad words.
Throw into the mix the fact that search engines (Google) regularly change their keyword ranking and search algorithms, and it becomes obvious that the targeting exercise needs to be done at least once a month for many businesses and several times a month for many more.
Clearly this can be time consuming and expensive. If you are an agency working with clients, this can limit how many clients you can work with and can impact the quality of the results.
ADVANTAGES
Reduce the cost of targeting
and keyword selection
Learns as it works with a
business, using AI to
accelerate the process
It can do in minutes what a
good agency will take hours
to do
What are the likely results of using Smarttwords?
Used regularly, Smarttwords can massively improve the accuracy of ‘which key-words’ (ad words) to buy for a PPC campaign whilst significantly reducing ongoing process costs for virtually any business.
Who should use Smarttwords?
Any business that has an online presence with a need to drive high quality, relevant traffic to its web-site (or landing pages) will benefit significantly from using Smarttwords.
Pay per Click is great when it is executed properly but Smarttwords delivers very high levels of accuracy which leads to high levels of execution.
In other words, Smarttwords can significantly improve online advertising ROI whilst reducing marketing and targeting costs.
It helps agencies to deliver better, more accurate results and allows them to work faster, with multiple clients without increasing costs.
Smarttwords helps both agencies and their clients to massively improve their advertising targeting and effectiveness automatically.
